Logo Design for Taeyang Arashi


Pullip Asia


Logo Design
Digital Branding – Banner Ad

Client's Vision

The client wanted a unique logo and creative advertisement depicts the doll’s character, Taeyang Arashi, as a noble ancient Japanese Samurai warrior hero.

Our Concept

In order to achieve this, we used a custom black brush stroke font for the logo to produce a calligraphic look and feel that best represents the character as an ancient warrior.

In addition to that, a dragon symbol was embedded to the logo to signify nobility and chivalry for the overall logo design.

To create an atmosphere of death and sorrow for the creative advertisement, we used only grayscale colors for the background to perfectly contrast the sole surviving hero who stands wounded in the middle of a war-torn battlefield surrounded by swords of deceased enemies.